Team EFECTIV
Meet the dedicated athletes behind EFECTIV Nutrition. Our athletes embody our philosophy of "f*ck average, be legendary".
A multi-talented athlete and coach who loves all things lifting, mouving & a good coffee.
Follow Abbie here.
The Young King. Abou is an IFBB Pro who's working towards his debut in Open Bodybuilding after making waves in Classic Physique.
Follow Abou here.
Natural bodybuilder, content creator and bench press specialist. Alex is levelling up in all areas after suffering a serious leg break in 2024.
Follow his journey here.
Highly talented Purple Belt BJJ athlete. Watch out for Becky this year as she pushes on after a couple of injury setbacks in 2024.
Follow Becky here.
Bekka is an online fitness & lifestyle coach and the perfect example of a hybrid athlete. She's also the wholesale queen at GSN.
Follow Bekka here.
Bev is an extreme adventurer, ultrarunner and athlete. Bev is happiest when she's outside with her dog, Kaizer.
Follow Bev here.
Co-owner of Fuel Performance alongside Emeli, Callum is a nutrition coach and CrossFit athlete.
Follow Callum here.
IFBB Pro Wellness Athlete & Online Coach. Chelsey loves to travel & get amongst the local cuisines.
Follow Chelsey here.
Still relatively new to the sport, Chris recently placed second at the Arnold Strongman World Championship U120kg.
Follow Chris here.
Hybrid Athlete. Coach. Danny lives and breathes health & fitness.
Follow Danny here.
A lover of leg day, travelling and food. Dougie is a master of stage presence and has a seriously classic physique.
Follow Dougie here.
PCA Pro & Classic Physique World Champion. Elliot also brings some of the best routines to stage with no stones unturned when it comes to posing practice.
Follow Elliot here.
Co-owner of Fuel Performance with Callum, Emeli is a talented CrossFit athlete & nutrition coach.
Follow her here.
Gym owner, coach, athlete. HYROX, CrossFit, Marathon Running - Fenton will do it all.
Follow Fenton here.
BPS Sport & Exercise Psychologist (in training), Personal Trainer and Online Coach. Francesca is also a serious athlete.
Follow her here.
A multi-talented athlete and coach who loves all things lifting, mouving & a good coffee.
Follow Abbie here.
The Young King. Abou is an IFBB Pro who's working towards his debut in Open Bodybuilding after making waves in Classic Physique.
Follow Abou here.
Natural bodybuilder, content creator and bench press specialist. Alex is levelling up in all areas after suffering a serious leg break in 2024.
Follow his journey here.
Highly talented Purple Belt BJJ athlete. Watch out for Becky this year as she pushes on after a couple of injury setbacks in 2024.
Follow Becky here.
Bekka is an online fitness & lifestyle coach and the perfect example of a hybrid athlete. She's also the wholesale queen at GSN.
Follow Bekka here.
Bev is an extreme adventurer, ultrarunner and athlete. Bev is happiest when she's outside with her dog, Kaizer.
Follow Bev here.
Co-owner of Fuel Performance alongside Emeli, Callum is a nutrition coach and CrossFit athlete.
Follow Callum here.
IFBB Pro Wellness Athlete & Online Coach. Chelsey loves to travel & get amongst the local cuisines.
Follow Chelsey here.
Still relatively new to the sport, Chris recently placed second at the Arnold Strongman World Championship U120kg.
Follow Chris here.
Hybrid Athlete. Coach. Danny lives and breathes health & fitness.
Follow Danny here.
A lover of leg day, travelling and food. Dougie is a master of stage presence and has a seriously classic physique.
Follow Dougie here.
PCA Pro & Classic Physique World Champion. Elliot also brings some of the best routines to stage with no stones unturned when it comes to posing practice.
Follow Elliot here.
Co-owner of Fuel Performance with Callum, Emeli is a talented CrossFit athlete & nutrition coach.
Follow her here.
Gym owner, coach, athlete. HYROX, CrossFit, Marathon Running - Fenton will do it all.
Follow Fenton here.
BPS Sport & Exercise Psychologist (in training), Personal Trainer and Online Coach. Francesca is also a serious athlete.
Follow her here.
Mr PCA. Ike cleaned up in 2024 taking 4 1st place finishes from 4 shows. Ike is the current Mr Universe and British & World Champ.
Follow Ike here.
Our longest serving athlete, Keri has been with us for over a decade. Keri is the perfect example of a "hybrid" athlete and will take on any fitness challenge.
Follow Keri here.
Kyle joined the team after a hugely successful 2024 season competing in Classic Physique Bodybuilding, impressively coaching himself.
Keep a close eye on Kyle here as he moves up the ranks very quickly.
Lauren is a highly regarded posing coach and female online coach, and future wellness competitor. Lauren's aim is to help people to live a fit and healthy lifestyle.
Follow Lauren here.
Online coach with over 10 years experience. Lee is also a serious men's physique athlete & sports massage therapist.
Follow Lee here.
A former Mr Atlas World Champion, Mostafa lives the bodybuilding lifestyle and is a highly dedicated athlete.
Follow Mostafa here.
Best known for running 30 marathons in 30 days in 30 different countries. Mike is an extreme adventurer and all round great guy.
Follow Mike's challenges here.
Athlete. Fireman. Hero. Robert lives and breathes health, fitness and becoming the best version of yourself.
Follow Rob here.
IFBB Pro & Bikini Posing Coach. Sam has taken a couple of years off the stage to go through a serious growth stage and is looking to make moves in 2025.
Follow her here.
Stevie is a serious Natural Figure Athlete, Online Coach and Posing Coach, however her main role is being a great mother!
Follow Stevie here.
WNBF British Junior Bodybuilding 2024. Tom is one of the finest natural bodybuilders in the UK with insane potential.
Follow Tom here.
Mr PCA. Ike cleaned up in 2024 taking 4 1st place finishes from 4 shows. Ike is the current Mr Universe and British & World Champ.
Follow Ike here.
Our longest serving athlete, Keri has been with us for over a decade. Keri is the perfect example of a "hybrid" athlete and will take on any fitness challenge.
Follow Keri here.
Kyle joined the team after a hugely successful 2024 season competing in Classic Physique Bodybuilding, impressively coaching himself.
Keep a close eye on Kyle here as he moves up the ranks very quickly.
Lauren is a highly regarded posing coach and female online coach, and future wellness competitor. Lauren's aim is to help people to live a fit and healthy lifestyle.
Follow Lauren here.
Online coach with over 10 years experience. Lee is also a serious men's physique athlete & sports massage therapist.
Follow Lee here.
A former Mr Atlas World Champion, Mostafa lives the bodybuilding lifestyle and is a highly dedicated athlete.
Follow Mostafa here.
Best known for running 30 marathons in 30 days in 30 different countries. Mike is an extreme adventurer and all round great guy.
Follow Mike's challenges here.
Athlete. Fireman. Hero. Robert lives and breathes health, fitness and becoming the best version of yourself.
Follow Rob here.
IFBB Pro & Bikini Posing Coach. Sam has taken a couple of years off the stage to go through a serious growth stage and is looking to make moves in 2025.
Follow her here.
Stevie is a serious Natural Figure Athlete, Online Coach and Posing Coach, however her main role is being a great mother!
Follow Stevie here.
WNBF British Junior Bodybuilding 2024. Tom is one of the finest natural bodybuilders in the UK with insane potential.
Follow Tom here.