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Glassman opens his first gym in Santa Cruz, California, where he refines his training approach. He starts coaching clients using a mix of functional movements performed at high intensity, emphasizing measurable results and varied workouts.

CrossFit is officially founded by Greg Glassman and Lauren Jenai. The term "CrossFit" is coined to describe their fitness philosophy, which focuses on constantly varied, high-intensity functional movements to improve general physical preparedness.

The CrossFit website (crossfit.com) launches, providing free daily Workout of the Day (WOD) posts. This democratizes access to CrossFit programming, attracting a global following and establishing the foundation for its online community.

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The first CrossFit affiliate gym (known as a "box") is established in Santa Cruz, California. The affiliate model allows trainers to license the CrossFit name and methodology, sparking the growth of CrossFit gyms worldwide.

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CrossFit begins to gain traction as Glassman publishes foundational articles in the CrossFit Journal, outlining the program’s principles, including the "10 General Physical Skills" (strength, endurance, stamina, flexibility, etc.) and the concept of "Fitness in 100 Words."

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The inaugural CrossFit Games are held in Aromas, California, at the Glassman family ranch. The event is a small, grassroots competition to crown the "Fittest on Earth," with athletes competing in a series of challenging workouts. James Fitzgerald and Jolie Gentry are the first male and female winners.

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The CrossFit Games move to the Home Depot Center (later renamed Dignity Health Sports Park) in Carson, California, reflecting the event’s growing scale and professionalization. The Games are now broadcast, increasing CrossFit’s visibility.

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CrossFit partners with Reebok, securing a major sponsorship deal that elevates the CrossFit Games and supports affiliate growth. The first CrossFit Games Open is introduced, allowing athletes worldwide to compete online and qualify for regional competitions.

The CrossFit Games introduce the Teenage and Masters divisions, broadening participation to include younger and older athletes. CrossFit surpasses 13,000 affiliate gyms globally, cementing its status as a mainstream fitness movement.

The CrossFit Games move to Madison, Wisconsin, at the Alliant Energy Center, where they remain through 2025. The event becomes a major international spectacle, featuring athletes from dozens of countries.

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CrossFit undergoes significant changes, including a restructuring of the Games qualification process. The CrossFit Open becomes the primary qualifier, and Sanctionals (independent competitions) are introduced to provide additional pathways to the Games. Greg Glassman announces a renewed focus on health and community over elite competition.

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Greg Glassman steps down as CEO following controversy over social media comments, and Eric Roza, a CrossFit affiliate owner and entrepreneur, takes over as CEO. The CrossFit Games are held partially online due to the COVID-19 pandemic, with a small in-person final in Aromas, California.

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The CrossFit Games return to Madison as a full in-person event with strict health protocols. CrossFit continues to refine its competition format and expands its focus on health initiatives, including partnerships with medical professionals to promote fitness for chronic disease prevention.

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CrossFit celebrates over 15,000 affiliate gyms worldwide. The CrossFit Games continue to evolve, with increased emphasis on inclusivity, featuring adaptive athlete divisions and expanded age-group categories.

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CrossFit remains a global leader in fitness, with a strong community of athletes, coaches, and affiliates. The CrossFit Games, held annually in Madison, Wisconsin, attract top talent and showcase the sport’s growth. Efectiv Nutrition supports CrossFit athletes in the UK with tailored supplements like creatine and electrolytes, helping them excel in WODs and beyond.