Build the physique <br><em>you've earned.</em>
Lean Mass

Build the physique
you've earned.

Muscle growth isn't random. It's the product of progressive overload, adequate protein, and precise nutrient timing. Our muscle-building range is engineered to maximise every rep.

fitness_center Hypertrophy labs Synthesis schedule Recovery

The Growth Equation.

Muscle protein synthesis is the engine of growth. Without sufficient amino acids, the right hormonal environment, and adequate recovery substrates, your training stimulus goes to waste.

We formulate for the demands of hypertrophy. Clinical doses of protein, creatine, and anabolic support compounds designed to maximise every training session.

fitness_centerGrowthHypertrophy
labsSynthesisProtein
restaurantFuelNutrition
bedtimeRepairRecovery
Growth Stack

Engineered for Growth

Clinical-dose protein, creatine, and anabolic support compounds designed to maximise muscle protein synthesis.

Liquid error (sections/page-bm-products line 18): Could not find asset snippets/collection-product-card.liquidLiquid error (sections/page-bm-products line 18): Could not find asset snippets/collection-product-card.liquidLiquid error (sections/page-bm-products line 18): Could not find asset snippets/collection-product-card.liquidLiquid error (sections/page-bm-products line 18): Could not find asset snippets/collection-product-card.liquidLiquid error (sections/page-bm-products line 18): Could not find asset snippets/collection-product-card.liquidLiquid error (sections/page-bm-products line 18): Could not find asset snippets/collection-product-card.liquid
Muscle Science

The Science of Growth

Each pillar targets a distinct anabolic pathway with clinically validated compounds at effective dosages.

Protein Synthesis
fitness_center

Protein Synthesis

Muscle growth is driven by the rate of muscle protein synthesis exceeding breakdown. We deliver high-quality amino acid profiles to maximise the anabolic response to training.

  • Whey Protein Isolate (30g)
  • L-Leucine (3g threshold)
Cell Volumisation
labs

Cell Volumisation

Muscle cells that are hydrated and saturated with creatine phosphate have a greater capacity for work and send stronger anabolic signals.

  • Creatine Monohydrate (5g)
  • Betaine Anhydrous
Recovery
bedtime

Recovery

Growth happens during recovery, not during training. We support the hormonal and structural repair processes that turn training stress into new tissue.

  • HMB (3g)
  • Collagen Peptides
calendar_monthTraining Split

Your training blueprint.

Different splits demand different recovery and nutrition strategies. Select your programme to see the optimal supplement timing for each training day.

Weekly Schedule Push / Pull / Legs
MonPush
TuePull
WedLegs
ThuRest
FriPush
SatPull
SunRest
Supplement Strategy

Training Days: Pre-Workout (45min before) + Whey Isolate (post) + Creatine (5g daily)

Rest Days: Creatine (5g) + EAAs + Casein before bed

Anabolic Compounds

The Growth Stack

Every ingredient is selected for its proven ability to support muscle protein synthesis, cell volumisation, or recovery. Clinical doses, zero fillers.

verified Ingredient Spotlight

Whey Protein Isolate

Cross-flow micro-filtered for maximum purity and bioavailability. Delivers a complete amino acid profile with over 3g of leucine per serving to maximally stimulate muscle protein synthesis.

90%
Protein Content
3.2g
Leucine / Serve
Growth Protocol

The Anabolic Day.

Nutrient timing is the difference between training hard and growing. Here's how to structure your supplementation for maximum muscle protein synthesis.

Morning AM

Prime

Creatine (5g) + EAAs with breakfast to elevate muscle creatine stores and amino acid availability.

Creatine
Pre-Workout PRE

Activate

Pre-Workout 30-45min before training to maximise blood flow, focus, and training intensity.

Pre-Workout
Post-Workout POST

Build

Whey Isolate (40g) within 30 minutes to spike muscle protein synthesis during the anabolic window.

Whey Isolate
Before Bed PM

Repair

Casein protein (30g) for sustained amino acid release during 7-8 hours of overnight recovery.

Casein

Growth Intelligence Hub

Use our interactive tools to calculate your optimal protein intake, calorie surplus, and genetic muscle-building potential.

Your Details person
info

Research: 1.6-2.2g/kg/day maximises muscle protein synthesis. Higher intakes show no additional benefit for most individuals.

DAILY PROTEIN TARGET
160g
40PER MEAL (4 MEALS)
4.8LEUCINE / MEAL (g)
2SHAKES NEEDED
2.0g / kg BODYWEIGHT
Your Stats calculate
LEAN GAIN CALORIES
2860kcal
2560MAINTENANCE (TDEE)
+300SURPLUS
160gPROTEIN
375gCARBS
tips_and_updates

Lean Gain: A 250-350 kcal surplus is optimal for building muscle while minimising fat gain. Expect ~0.25-0.5kg per week.

Your Frame straighten
info

Berkhan Formula: Max lean body mass at ~5-6% body fat = Height (cm) - 100. This provides a realistic ceiling for natural lifters.

GENETIC CEILING
78kg lean
88STAGE WEIGHT (KG)
93OFF-SEASON (KG, ~15%BF)
2.5KG MUSCLE / YEAR NOW
68%OF GENETIC POTENTIAL
psychology

Year 3: You can still gain ~2-3kg of muscle per year with optimal training and nutrition. Focus on progressive overload and consistency.

The Standard

Maximum growth.
Zero compromise.

Every protein serving delivers all 9 essential amino acids in the optimal ratio for muscle protein synthesis. We use cross-flow micro-filtered whey isolate for maximum bioavailability.

Every batch is tested for banned substances under the Informed Sport programme. Build muscle with confidence knowing your supplements are clean and competition-safe.

Formulated specifically for muscle growth demands — not generic one-size-fits-all formulas. Every ingredient is selected for its proven ability to support protein synthesis, recovery, and lean mass gain.

Shop Build Muscle

Frequently Asked Questions

Research consistently shows 1.6-2.2g of protein per kilogram of body weight per day for optimal muscle protein synthesis. Spread intake across 4-5 meals with at least 30g per serving to hit the leucine threshold.

Creatine is the most researched and proven supplement for increasing lean mass. It works by saturating muscle creatine phosphate stores, allowing you to train with greater volume and intensity — the primary drivers of hypertrophy.

Total daily protein intake matters more than timing. However, consuming 30-40g of high-quality protein within 2 hours of training and before bed (casein) provides an additional MPS advantage.

Approximately 2.5-3g of leucine per meal is required to maximally stimulate muscle protein synthesis via the mTOR pathway. Whey protein isolate naturally exceeds this threshold in a standard 30g serving.

Science-Backed Muscle Building

Building quality muscle requires more than just lifting weights and eating protein. At EFECTIV, our Build Muscle range delivers the precise nutritional substrates your body needs to maximise muscle protein synthesis, accelerate recovery, and support lean mass gain. Our products feature cross-flow micro-filtered whey isolate, clinical-dose creatine monohydrate, and advanced anabolic support compounds like HMB and EAAs — all Informed Sport certified. Whether you are a natural bodybuilder pursuing progressive hypertrophy, a strength athlete looking to add lean mass, or anyone serious about body composition, our muscle-building line provides the amino acid availability, recovery support, and cell volumisation your physiology demands.