Best seller60 servings · 1.8kg

Whey Protein
Concentrate.

★★★★★★★★★★ 4.7 469 ratings
£59.99£1.00 / serving
or £50.99 with Subscribe and save Save 15%
  • ✓Protein contributes to the growth and maintenance of muscle mass
  • ✓Sourced exclusively from European grass-fed dairy cattle
  • ✓22–23g of protein per 30g scoop, depending on flavour
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★★★★★★★★★★ 4.7 · 469 ratingsRead all

“Best tasting protein powder I’ve had.” Matthew Nott, verified buyer

14-day returnsVegetarian friendlyMade in the UKGrass-fed cows
ISO 22000 facility✳No skimmed milk powder✳Grass-fed European dairy✳Employee owned · est. 2013✳
ISO 22000 facility✳No skimmed milk powder✳Grass-fed European dairy✳Employee owned · est. 2013✳
The reformulation

One source. Nothing else.

The old formula carried skimmed milk powder. We took it out. What’s left is one protein source doing all the work, which mixes better, tastes cleaner and puts more protein in every scoop.

01 · The protein
100%
Whey Protein Concentrate

Sourced from European grass-fed dairy.

02 · What’s not in it
0g
Skimmed milk powder

Removed in the new formula. Better mixability, smoother texture, and 2.1g of carbs per serving instead of a filler bulking out the scoop.

Work out your target

How much protein do you need?

Most people training regularly fall short by one or two meals’ worth. Set your weight and goal to see the gap a shake closes.

Bodyweight 80kg
45KG70KG90KG110KG130KG
Your goal
One scoop covers 16%
Of your daily protein target, from one 30g scoop.
Building muscle
144g
Protein per day at 1.8g per kg
One 30g scoop23g
Two scoops cover
Food covers the rest98g
One tub lasts30 days at 2/day
A guide, not a prescription. Most protein should come from food. Shakes close the gap.
Transparent label

Inside the scoop.

We don’t hide behind proprietary blends. Five ingredients, one protein source, every dose listed.

100% WPC
Grass-fed
Whey Protein Concentrate
Sourced exclusively from European grass-fed dairy cattle.
Per scoop
23g
Protein content
A single high-quality source means more protein per serving, more from the same 30g scoop.
Efficiency
80%
Calories from protein
Up to 23g of protein a scoop, depending on flavour. Nothing padding the number.
2.0g
Sugars
Per 30g serving
1.4g
Fat
1.1g of which saturates
0.12g
Salt
Per 30g serving
5
Ingredients
Whole label, no blends
Nothing hidden

The full label.

Five ingredients. One of them is the protein, and it’s the first one listed.

Ingredients

Whey Protein Concentrate (Milk), Flavouring, Stabiliser (Xanthan Gum), Natural Colour, Sweetener (Sucralose).

Allergen advice

For allergens, see ingredients listed in bold. Manufactured in a facility that also handles Egg, Gluten, and Nuts.

VEGETARIAN FRIENDLYMADE IN THE UKGRASS-FED COWS
Nutritional information
Serving size 1 scoop (30g) · 60 servings
Per 30gPer 100g
Energy 110 kcal 367 kcal
Fat 1.4 g 4.7 g
Of Which Saturates 1.1 g 3.7 g
Carbohydrates 2.1 g 7.0 g
Of Which Sugars 2.0 g 6.7 g
Protein 22.0 g 73.3 g
Salt 0.12 g 0.40 g
Protein content varies slightly by flavour, up to 23g per 30g scoop.
How to use

One 30g scoop per serving.

Post-workout, between meals, or any time you need to hit your protein target.

One 30g scoop

30g
One scoop
200ml
Water or milk
20–30s
Shake
With water
Instant mixability, lighter finish
With milk
Thicker, creamier shake, or blend with ice and a banana
The Efectiv difference

How we compare.

EFECTIV Whey
Other brands
Protein per scoop
22–23g
21g
100% whey protein concentrate
✓
✕
No skimmed milk powder
✓
✕
Grass-fed European dairy
✓
✕
Cost per 100g of protein
£4.35
£4.76

Comparison against typical whey protein blends containing skimmed milk powder.

Ten flavours

Up to 23g of protein in every flavour.

1.8kg is sixty shakes. Pick a flavour you’ll still want on shake fifty-nine.

You've picked

One 30g scoop in 200ml of chilled water for instant mixability, or with milk for a thicker, creamier shake. Twenty seconds in a shaker, no blender needed.

23g
Protein
114
Kcal
60
Servings
Verified reviews

What people say.

4.7 ★★★★★★★★★★
Based on 469 verified ratings

Verified Whey Protein Powder reviews from customers who bought it, collected by Lipscore. Good or bad, every review is published.

★★★★★★★★★★

Best tasting protein powder I’ve had.

MN Matthew NottVerified buyer
469
Verified ratings
via Lipscore
★★★★★
Up to 23g of protein in every flavour.

All Whey Protein Powder reviews.

Collected & verified by Lipscore
On the label

Quality you can check.

Whey Protein Powder is made in the UK to ISO 22000 standards, with every active ingredient printed on the label with its dose.

Ingredients
Listed in full
Formula
Full dosages listed
Manufacturing
UK, ISO 22000
Label
Every dose listed
Harry Lightfoot
Our athletes
“Man's got range.”
Harry Lightfoot
UK #1 Crossfit · Efectiv Athlete
18
Efectiv athletes
4.7
469 ratings
6
Sports backed
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Before you ask

Questions, answered.

It can be taken post-workout, between meals, or anytime you need to increase your protein intake.
We reformulated to simplify the formula and focus on quality, using a single protein source that delivers great taste and performance.
Yes, it’s a simple, effective protein option suitable for all levels, from beginners to advanced athletes.
Yes, it’s designed for daily use to help you hit your protein targets.
The reformulated version focuses on 100% whey concentrate, delivering a cleaner, straightforward formula with great taste and reliable performance.
Whey Protein · 60 servings
Rated 4.7 out of 5 from 469 reviews