Privacy Policy

EFECTIV NUTRITION Ltd. ("EFECTIV NUTRITION ") respects and understands consumers' concerns about the privacy of their personal information. EFECTIV NUTRITION is a leading company that understands the need to treat consumers' information in a responsible manner. This Privacy Statement explains EFECTIV NUTRITION’s commitment not only to your privacy, but to you as a valued customer. To that end, we have created this Privacy Statement to explain the types of personal and non-personal information we collect through the website We will discuss how we use this information and to whom and under what circumstances we disclose such information.

By using this Site, you agree, without limitation, to the practices described in this Privacy Statement and the Site's Terms of Use. If you do not agree to the terms of this Privacy Statement or our Site's Terms of Use, please do not visit our Site.


In general, we may collect personal information from visitors to the Site if they (1) sign up to receive newsletters; (2) contact us (including our Webmaster, customer service representatives, or other employees); (3) complete a registration form, survey, or poll; (4) participate in a competition or contest; (5) make product or service inquiries; (6) purchase products, or (7) participate in the diet and training portion of our Site. In connection with these activities, we may collect personal information, including, but not limited to, name, mailing address, e-mail address, telephone number, age range, birth date, gender, username, password, credit card number, credit card expiration date, photographs, occupation, other unique identifiers, income range, religion, ethnicity, height, weight, bodyfat percentage and measurements, areas of interest, fitness goals and exercise patterns, weight-training regimen, eating patterns and food preferences, experience with other diet programs, and other demographic information. We may combine visitors' personal information with information that we collect from other online and offline sources. This information may include, for example: (1) information we receive from visitors when they call us, redeem coupons or complete our surveys or other forms; (2) information visitors submit to us at our retail locations or special events; and (3) updated contact and other information about our visitors that we may receive from third parties.


As part of the standard operation of our Site, we may collect other information from visitors to our Site, including, but not limited to, their browser type (e.g., Netscape or Internet Explorer), operating system (e.g., Windows or Macintosh), IP address, and the domain name from which they accessed the site (e.g., In addition, we may collect information about visitors' browsing behaviour, such as the dates and times they visit our Site, the areas or pages of our Site that they visit, the amount of time spent viewing our Site, the number of times the visitor returns to our Site, and other click-stream data. We may use cookies (small text files that are stored on the hard drives of visitors' computers when they access our Site) to collect this information as well as for other purposes, including, but not limited to, recognizing prior users, retrieving information previously provided by visitors to the Site, remembering passwords of individuals, and for direction to certain areas of our Site.

Visitors to our Site are always free to decline cookies, but in doing so, they may not be able to use certain features on our Site. The "Help" segment of the toolbar on most browsers explains how to configure a browser to not accept new cookies, how to have the browser inform users when they receive a new cookie, and how to erase cookies from their hard drives.

We may also use Web beacons to track information about visitors after they leave the Site, to access cookies, to count page visits, as part of our e-mail campaigns, and to otherwise facilitate visitors' online experience. In addition, we may contract with third parties that place cookies, Web beacons or other tools on our site to assist us in collecting information about our visitors.

We may combine the technical information that we collect with the personal information that we collect about our visitors.


EFECTIV NUTRITION may use this personal information for the following purposes:

  • To confirm your identity
  • To understand your needs
  • To fulfil product order requests
  • To respond to requests for product information
  • To meet any legal and regulatory requirements
  • To administer online contests
  • To fulfil other purposes consistent with these purposes


We may transfer or otherwise disclose information collected from visitors to our Site for the following purposes: (1) to EFECTIV NUTRITION’s employees, independent contractors, subsidiaries, affiliates, consultants, business associates, service providers, and suppliers, if the disclosure will enable that party to perform a business, professional, or technical support function for EFECTIV NUTRITION; (2) as necessary if EFECTIV NUTRITION has reason to believe that such disclosure is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with our rights and property, other users of our Site, or anyone else who could be harmed by such activities; (3) to announce winners of competitions and contests; (4) to announce the results of surveys and polls; (5) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and (6) as provided for under the "Unforeseen Circumstances" section below. Children

Our Site is not directed toward, nor do we knowingly collect any personal information from children under 13.


Peak Health Distribution recognises the need to treat Personal Data in an appropriate and lawful manner and is committed to complying with its obligations as set out under the General Data Protection Regulation which comes into force on 25th May 2018. A copy of our privacy policy is available from


Unless permitted by law, we do not collect personal information without first obtaining your consent to the collection, use and dissemination of that information. However, we may seek consent to use and disclose your information after it has been collected in those cases where we wish to use the information for a new or different purpose where you have not already consented to such a use of your information.

By providing personal information to us, we consider that you agree and consent that we may collect, use and disclose such personal information in accordance with this Statement.

Subject to legal, regulatory and contractual requirements, you can refuse to consent to the collection, use or disclosure of information about you, or you may withdraw your consent to EFECTIV NUTRITION’s further collection, use or disclosure of information at any time in the future by giving reasonable notice. You may do so at any time by mail at EFECTIV NUTRITION Clay Street, Kingston Upon Hull, East Yorkshire, HU8 8HA. Depending on the circumstances, however, withdrawal of your consent may impact on the ability to provide you or continue to provide you with some service or information that may be of value to you. EFECTIV NUTRITION will act on your instructions as quickly as possible; however, there may be certain uses of your information that we may not be able to stop immediately.


Our Site may contain links to other third-party websites, which may have Privacy Policies/Statements that differ from our own. We are not responsible for the activities and practices that take place on these websites. Accordingly, we recommend that you review the Privacy Policy/Statement posted on any website that you may access through our Site. Unforeseen Circumstances

In the event that EFECTIV NUTRITION or any of its assets are acquired by a third party, personal information acquired by us may be one of the assets transferred. Changes to this Privacy Statement

There may be times when we need to amend, modify, remove, or change various aspects of this Privacy Statement, and we reserve the right to do so at our discretion.

We recommend that you revisit this Privacy Statement periodically to ensure that you are aware of our current privacy practices. Your continued use of our service following any changes signifies your acceptance of these changes.


We maintain physical, electronic, and procedural safeguards to protect the personal information you provide to us.


EFECTIV NUTRITION permits the reasonable right of access and review of your personal information held by us and will endeavour to provide the information in question within a reasonable time, generally no later than 30 days following the request.

EFECTIV NUTRITION reserves the right to decline to provide access to your personal information where the information requested (1) would disclose personal information, including opinions, about another individual or about a deceased individual or business confidential information of EFECTIV NUTRITION or a third party; (2) would interfere with contractual or other negotiations of EFECTIV NUTRITION or a third party; (3) is subject to solicitor-client, litigation or other legal privilege; (4) is not readily retrievable and the burden or cost of providing would be disproportionate to the nature or value of the information; (5) does not exist, is not held, or cannot be found by EFECTIV NUTRITION; (6) may harm or interfere with law enforcement activities and other investigative or regulatory functions of a body authorized by law to perform such functions; or (7) may be withheld or is requested to be withheld under applicable legislation.

Where information will not or cannot be disclosed, you will be provided with the reasons for non-disclosure. EFECTIV NUTRITION will not charge you for verifying or correcting your information, however, to the extent permitted by applicable law, there may be a minimal charge imposed if you request a copy of records.


In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.


If you have any questions about this Privacy Statement or the practices or activities associated with our Site, or if you'd like to have access to or correct your personal information in our database(s) or remove yourself from our database(s), please contact us at: EFECTIV NUTRITION, Clay Street, Kingston Upon Hull, East Yorkshire, HU8 8HA or call us on 01482 591488