Sponsorship Glossary
Key terms every aspiring sponsored athlete should know
Brand Ambassador
An athlete who represents and promotes a brand through social media, events, and personal use of products.
Affiliate Code
A unique discount code assigned to sponsored athletes. When customers use this code, you earn commission.
Sponsorship Tier
Different levels of partnership offering varying benefits, from product seeding to monthly stipends.
Product Seeding
Free products sent to athletes for personal use and content creation. A common entry point for new partnerships.
Engagement Rate
The percentage of followers who interact with your content. We value engagement over follower count.
Monthly Stipend
A fixed monthly payment provided to elite-tier athletes in addition to free products and commission.
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