We are Efectiv®
We've been a leading brand in the sports nutrition industry for over a decade. As of October 2024, we're proudly employee owned, which means every sale supports the employees that live and breathe the brand.
Some of the team at a recent run club
We're rebranding...
We have strong relationship with our community and we're constantly adapting and evolving to meet their needs. After speaking to a large number of our customers, followers and fans of Efecitv®, we decided a rebrand was needed to fully express ourselves.
Our Logos
For us, our bold EFECTIV® logo represents trust and reliability, however the typeface may not portray the company aura that we're spreading across the UK - we're all about living a healthy lifestlye and having fun along the way. This is why we've added our secondary logo which you'll be seeing a lot more of.
Product Labels
Our community told us sports supplements can be confusing, with too much information being thrown at them. For this reason we're stripping back our label designs to give you only the information you need and nothing more.
Colours
Black, White and Yellow. We won't go into BS reasons for our colours. Just know when you see a yellow sign being held up at your next comp, it's probably one of the team telling you to keep going.
Legacy Logo
Lifestyle Logo
New label designs
With our cleaned up labels, you have all of the information you need and nothing more.
Key information
Product name, two benefits, flavour name & product weight.
Trust
The Efectiv "e" logo represents trust, transparency and progress.
Number of servings
We don't hide the number of servings our products contain.
Out with the old... In with the new.
Save BIG on old branded stock
Use code REBRAND at checkout to save 30% on the below products.
